EP 18: Staying In Your Zone of Genius with Jen Olmstead
This episode is really for my marketing junkies and small business owners.
My guest today is a website designer and brilliant brand strategist who truly was a disruptor in the website template design business back in 2013 and continues to attract influential clients for her one of a kind websites.
Jen Olmstead, the co-founder of Tonic Site Shop, has truly been living the life that so many of us aspire to have. She lives in the middle of nowhere with her three kids and handsome husband. And Jen works with well-known influential clients all over the country.
She protects her time when designing new products by going into what she calls her design cave. She creates an immersive fun process working with her one-on-one clients that includes hanging out at bougie hotels or in their homes.
Jen keeps herself spending a majority of her time working in her zone of genius-and that's doing the design work in her business which is so hard for so many leaders, not just in the business of marketing.
This is a topic that comes up in our SWELL groups all the time. If you aren't familiar with SWELL, it's our small group program where we match you with four or five other leaders to support you in monthly sessions together.
The reason this comes up so much is that it's hard as a leader to decide what your role should be. Some prefer to delegate everything and become the leader of the business versus the doer in the business. They stay so far in the weeds, doing so many menial tasks because it's hard for them to ask for help and delegate.
But people like Jen intentionally define what their role is and stick to it. She loves the design work and the branding so she spends her time doing just that. Jen is a gift and her work is absolutely beautiful. I know you're going to love this conversation.
Listen to the full episode to hear:
How Jen ensures that she's doing what she loves and is in the thick of her business-rather than delegating everything out
Why knowing and living your zone of genius is essential to serving your business best
Why it's so important to learn how to say no and delegate things in your business
How Jen's brand cocktail quizzes help influence product development
The evolution and lessons of Tonic Site Shop from 2013 all the way to the present day